Svenheim Flexible workspaces Catalogue
Task & Challenge
Svenheim is a Norwegian furniture manufacturer known for their high-quality, contemporary designs inspired by Scandinavian minimalism and craftsmanship. Our task was to create and execute a new concept for a catalogue showcasing their production.
Solutions
To showcase the essence of Svenheim's furniture production, visually striking compositions were captured in the authentic factory environment. The catalogue images not only reveal the intricate processes and attention to detail behind each product but also highlight the contrast between the raw, industrial setting and the refined, structured elegance of the finished pieces. The catalogue design embraces the brand's design philosophy, using minimalist and graphically clean silhouettes reflecting the essence of Svenheim's furniture. Abstract graphic elements, inspired by furniture drawings, are seamlessly integrated into the design, further enhancing the overall aesthetic.
Creative Direction
Catalogue
Furniture catalogue
Graphic design system
Photography
What’s Golden?
To enhance the game's appeal, we integrated a theme of exploration, where players encounter workplace challenges and actively seek solutions in a straightforward and enjoyable way. We even created special 3d playing figures to have a distinct look & feel.
Credits
Client: Baldeka / Svenheim
Art direction & design: Aidas Šumskas
Project Management: Daumantas Kairys
Photoshoot: Electromagnetico
Great&Golden © 2017