Pergale chocolates packaging
Task & Challenge
Pergale is one of the oldest chocolate makers in Lithuania. They offer delicious pieces, some of which has a long history. What is more, Pergale always inovates introducing new flavour compositions - this time it is champagne-infused, gianduja & cocoa nibs. We had to create packaging for the boxes and also - wrapping paper for separate chocolate pieces.
Competition among the category is quite harsh on the shelves - always crowded with vivid designs. Our created design has to be distinctive, captivating the attention and strengthening Pergale’s brand positioning.
Solutions
First of all, we decided to create a minimal packaging emphasising the main product - unique piece of chocolate. The box is clean, giving each of the flavour their own space, this way making them the hero of the packaging.
Then, we were picky with colours representing the flavours. Champagne – sandy and bright, while gianduia & cocoa nibs coral red - reminding of good times. We also added more colour on the sides of the boxes - making the customers choice easier on the shelves.
Furthermore, the choice of typography and additional elements makes customer experience easy while navigating on the most important information.
Research
Creative Direction
Prototype
Packaging
Label
Chocolate wrapping paper
Secondary packaging
What’s Golden?
Attention to detail was key. We used embossing and UV varnish to enhance the visibility Ų tactility of each chocolate piece. This way we create a premium look & feel elevating the overall consumer experience.
Credits
Client: Vilniaus Pergale
Art direction & design: Gabija Platūkytė-Azarevičė
Project Manager: Lilė Adomaitė
Photoshoot: Packshot Studio
Location: RejBen Furniture
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