Solutions

We’ve created a geometrical pattern based on the type of hair or a function of the product, e.g. we have striped lines for a gel for straight hair, a dot pattern for anti dandruff shampoo, etc. This way we can have multiple lines of products, having a unified look.

Then, we’ve selected very subtle colours for the starting line of products. They differ, but just a bit, and that makes them suitable for all the interiors, yet exceptional. To have a more premium look, all the colours used are metallic, having exquisite shining, visible only if looked at carefully.

Moreover, we were crafty with the details by adding special effects, such as UV lacquer, not only on the pattern itself, but also on the white space - to make the design as one. Also we played with finishing effects. Depending on the product function, we’ve selected either soft touch varnish with glossy elements (for glossy products) and soft touch without glossy varnish (for matte production) to supplement the idea.

Lastly, we’ve added holographic foil. It is used not only for the logo, but also for some parts of the pattern to make it more interesting, unique and still delicate.

Research
Creative Direction
Branding
Logotype
Visual Identity
Packaging
Label design
Prototyping