Alwark branding
Task & Challenge
Our task was to update and transform the visual identity of "Alwark," a company deeply involved in the industrial machinery sector. They specialise in various aspects, including supplying spare parts, sales, rentals, maintenance, and services related to material handling, warehouse equipment, seaport and airport machinery, as well as municipal machinery. Our goal was to create a new brand visual identity that reflects their extensive range of supplies and services.
SOLUTIONS
We developed "Alwark's" new branding with a focus on the cog gear symbol to effectively represent their industrious nature and wide range of supplies and services. The cog gear symbolises seamless, continuous performance and showcases their unwavering dedication to providing excellent industrial machinery solutions. By prominently featuring this symbol in their brand identity, we aimed to communicate that "Alwark" is always prepared to meet client demands, establishing a strong presence in the heavy lifting machinery sector. The cog gear symbol has become synonymous with reliability, efficiency, and expertise, setting the brand apart from competitors and positioning them as a trusted provider. This redesigned visual identity accurately reflects their comprehensive supplies and commitment to customer satisfaction, solidifying their position as a leading player in the market.
Brand Strategy
Tone of voice
Creative Direction
Logotype
Branding
Visual identity
Merchandise
What’s Golden?
We created a typographical logotype and an icon – a symbol of magic that happens in the bar. It is like an emblem that can be used alone or accompany the logo.
Also, we came up with conceptual names for the cocktails to make the bar experience whole.
Credits
Strategy: Toma Stasiukaitytė, Mantas Velykis
Brand name, copywriting: Kęstas Nevera
Art direction: Ernesta Vala
Graphic design: Liudas Barkauskas, Eglė Ožalaitė, Aidas Šumskas
Project Manager: Diana Koskobekovaitė
Photography: Packshot Studio