ILTE
Task & Challenge
ILTE, formerly known as INVEGA, rebranded following the merger of several national development institutions. With an expanded service portfolio and a broader mission, ILTE aims to become a key driver of Lithuania’s economic well-being—contributing up to 1% of GDP growth annually. The challenge was to create a new identity that reflects this transformation and communicates the continuous, interconnected movement of financial support that powers national progress.
Solutions
The identity captures the essence of interconnected financial movements—how ILTE’s support enables businesses to grow, and how their success, in turn, strengthens the wider economy. This complex, cyclical exchange is translated into a simple and recognizable visual system built from flowing, connected forms that represent the continuous movement of resources. These shapes reflect ILTE’s role in driving progress and fostering collaboration, resulting in a clear, confident identity that communicates long-term impact and purposeful growth.
Research
Visual Identity
Creative Direction
Branding
What’s Golden?
The identity turns complex financial flows into a clear visual language—capturing ILTE’s renewed ambition and its role in driving sustainable national growth.
Credits
Agency: Great & Golden
Strategy: Toma Stasiukaitytė
Art direction & design: Julija Stasiulaitė
Motion design: Laura Jagėlaitė
Project Manager: Eglė Paliulienė, Lilė Adomaitė
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