BC Nevezis branding
Task & Challenge
The basketball club Nevėžis, with a rich history and a strong fan base, embarked on an exciting journey under new ownership. With the club entering a fresh chapter, our task was to reconstruct their existing identity from the ground up, ensuring that it reflects the club's values, aspirations, and connection with its dedicated supporters.
SOLUTIONS
Embracing a forward-looking approach, we sought inspiration from the pure passion for basketball. Our main focus was on the nostalgic joy of dribbling on the streets as children and the endless summer evenings spent playing on backyard courts. Drawing from street culture, we developed a new symbol that resonates with anyone who dreams of achieving greatness in the sport.
The revitalised identity of Nevėžis basketball club reflects a departure from the past while still keeping a strong eye on the future. By capturing the essence of street basketball and the dreams of aspiring players, the new symbol represents the spirit of determination, ambition, and the pursuit of success. It serves as a reminder of the humble beginnings and the boundless potential that lies within each individual who aspires to make it big in basketball.
Creative Direction
Logotype
Branding
Visual Identity
Basketball Club
Merchandise
What’s Golden?
The specially created symbol draws inspiration from street basketball culture and embodies the dreams and aspirations of the players.
Credits
Art direction & graphic design: Aidas Šumskas
Project Manager: Daumantas Kairys
Great&Golden © 2019