Reiz Tech branding
Task & Challenge
A well-known and established company that creates software and its customised solutions needed to rebrand itself and approach the market in a modern up-to-date way. We were asked to create a new brand name, a logotype, and whole branding for the newly created brand.
We had to come up with a short name that would be clear to understand the brand’s ability to help its clients to grow and also, this word had to be easy to pronounce for Lithuanians as the company operates locally a lot. The company needed a visual rebranding as it used blue colour and dots pattern in its visual identity (it’s probably the most popular colour and pattern in the tech industry). We had to come up with a visual solution that would help the company stand out in this market.
SOLUTIONS
We came up with REIZ – which sounds like a stylised ‘(to) rise’ and has a tech vibe in itself visually and verbally. It inspired the visual identity as well, as we used vivid and vibrant colours for this newly born brand of the future.
Solutions created by REIZ show their clients a way to a better future, so it’s like a north star that leads them to their goals. We incorporated this symbol mixed with various geometrical forms in the logotype. Such a combination shows wide possibilities to get a software solution needed for a particular client.
Brand Strategy & Positioning
Tone of voice
Creative Direction
Logotype
Rebranding
Dynamic logotype
Brandbook
Visual Identity
Digital guidelines
Merchandise
What’s Golden?
As the company provides custom solutions based on their client business, we wanted to show this dynamic spirit in the logotype as well. That’s why we came up with a dynamic logotype, actually 6 of them. They all can be used freely with any of the new brand colours. It represents the variety of solutions and the way REIZ approaches their client’s needs – flexible.
Credits
Strategy: Toma Stasiukaitytė, Mantas Velykis
Brand name, copywriting: Kęstas Nevera
Art direction: Gabija Platūkytė-Azarevičė
Graphic design: Agnė Alesiūtė
Project Manager: Eglė Paliulienė