SOULZ branding
Task & Challenge
A company managing quite a few retail clothing stores in Lithuania decided to create an online shop. We were asked to create a brand name, a logotype and branding for the newly created brand. Our task was to come up with solutions depicting the possibility to find different outfits easily. It also had to stand out among other clothing e-shops as the market is quite tough, yet modest.
SOLUTIONS
We came up with a name Soulz, representing all the different needs for diverse people.
Created logotype has different touches for each letter, making it unique as the shopping experience. Moreover, we created a modern visual identity in pastel colours with neon details. Such a bold and distinctive style lets the brand to stand out in the modest competitive market.
Creative Direction
Logotype
Branding
Visual Identity
Merchandise
What’s Golden?
Soulz gives their customers unlimited possibilities to form their style. That is why we it was the main inspiration for our logotype, carefully crafted in handcrafted sans serif typography. These characters (letters) convey creativity in which every person can form their unique style.
Credits
Graphic design: Aidas Šumskas
Project Manager: Daumantas Kairys
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