OLVEL children supplements

Task & Challenge

OLVEL is a private label supplement brand with a goal to make personal wellness easy. We had to create a new packaging for the line of children products.

Children category is quite competitive as the pharmacies have products of various producers some of whom even stood the test of time. So we had to come up with a packaging that would stand out among other children's product packagings. They tend to be colourful, resembling each other. Therefore, we had to come up with a different idea.

Solutions

We decided to create not only the packaging but also the whole story behind it. Therefore, we created a few characters which would represent different vitamins or supplements. We gave a name and a backstory for each of them.
We created minimal white packaging with colourful illustrations – portraits of characters that would let children to get know them.

Creative Direction
Naming
Logotype
Packaging
Package
Label design
Prototyping
Illustration

What’s Golden?

We created an interactive game for children – each of the packaging contains a colour-blank illustration on the inner side of it. A kid can turn the packaging inside-out and colour it as one wishes. Therefore, this packaging became a toy as well.

Credits

Client: Siromed Pharma

Strategy: Toma Stasiukaitytė

Art direction & Graphic design: Gabija Platūkytė-Azarevičė

Project Manager: Lilė Adomaitė

Illustrations: Laimutė Varkalaitė

Photography: Edgaras Marozas