VORUTA WINTERSPICE packaging

Task & Challenge

We were asked to create a unique label design for the made-to-be-served-hot wine “Voruta Winterspice” while using the design aesthetic that is representative of the whole product family.  

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Solution

Instead of using traditional winter season wine label aesthetics we decided to reveal the beauty of the winter season. The label was illustrated as a frost on a window. A natural looking texture features different symbols coded into it: traditional “Voruta” bird silhouettes, elements of nature and ingredients for the recipe.

Credits

Art Direction & Graphic Design: Aurimas Kadzevičius, Aidas Šumskas, Kristina Alijošiūtė

Illustration: Lina Sasnauskaitė

Project manager: Daumantas Kairys

Photoshoot: Packshot Studio

Great&Golden © 2018

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