Solutions

The core of the brand is embodied in the phrase "against all odds," which highlights the company's dedication to finding solutions that go beyond traditional boundaries. To capture the brand's essence, we incorporated it into the logo symbol, which also serves as a dynamic graphic element. The symbol, which is similar to a monogram, consists of three intersecting components that resemble the letters B and P.

When the elements intersect, new shapes emerge, representing the relentless pursuit of the best solution and the ability to consider situations from a broader perspective, even if it means challenging established limits. Additionally, this intersection signifies the search for and identification of unnoticed factors, such as managing risks and overcoming challenges. The branding features a distinct color palette that is both sophisticated and bold, making it stand out from the crowd.

Brand strategy
Research
Tone of voice
Creative Direction
Logotype
Branding
Visual Identity
Stationery