LiMA Day conference branding
Task & Challenge
The Lithuanian Marketing Association (LiMA) hosts the annual LiMA DAY marketing conference, reflecting the latest strategies and trends that drive business growth. This year's theme, THE GROWTH, not only highlighted progress and expansion but also marked LiMA’s 20th anniversary. Our task was to create a visual identity for this year's conference.
Solutions
The visual identity was designed around the concept of continuous progress, vision, and transformation, reflecting this year’s theme: GROWTH. At its core is an illustration of a person looking upward, framed by geometric shapes with ever-changing patterns. The image represents outgrowing limitations, embracing forward thinking, and expanding perspectives.
Research
Visual Identity
Creative Direction
Illustration
Branding
What’s Golden?
The ever-changing patterns reflect the shifting challenges that drive growth.
Credits
Agency: Great & Golden
Strategy: Toma Stasiukaitytė
Art direction & design: Julija Stasiulaitė, Liucija Meškauskaitė, Laura Jagėlaitė
Project Manager: Lilė Adomaitė
Photos: Mantas Gudzinevičius, Mantas Repečka
Great&Golden © 2024