Solutions

The firm's original name inspired a brand identity that is both discrete and charismatic. The illustration-based visual identity depicts abstract shapes and a human silhouette in the negative space. This partially hidden human motif speaks to the act of looking deeper, searching for non-obvious sides.

The logo employs a calligraphic sans serif typeface, merging the clean lines of a sans serif font with the high contrast of a calligraphic style. The design combines subtlety and boldness, creating an identity that is both memorable and understated, while a sophisticated, deep color palette features mysterious dark green tones and bright violet accents, adding depth and intrigue.

Research
Brand Strategy
Tone of voice
Visual Identity
Creative Direction
Logotype
Branding