Solutions

UNDO strives to be the flag bearer in driving awareness about conscious living among society, thus enabling active community participation through their smartphones/tablets. UNDO believes it is possible to achieve big, positive changes in the world if we will simply take small actions in our daily lives, like choosing a sustainable mobile operator.

As a carbon-neutral mobile operator, UNDO's branding is based on eco-design principles, aimed at reducing digital emissions.

Packaging dielines are created uniquely, to achieve a distinctive look&feel. We used the principle of origami - folding in different directions, this way having a unique opening moment. Moreover, the main inspiration comes from the flipping cards with cut corners. Also, the main object - the SIM card.

Two envelopes are created - one for the sim card, the outer serves as a mailer. Printed graphics emphasise the branding - only one colour print and bold graphics. Selected paper is recyclable, having carbon compensated credits. Moreover, we managed to select the exact brand coloured papers and use all 4 of them. This way the customer is always surprised by the packaging she/he gets. We used the moment of doing - undoing - the specially created envelope has a tearing part pointing out the brand’s main idea. Once you tear it you cannot UNDO it… Or can you?

Brand strategy
Research
Tone of voice
Creative Direction
Logotype
Branding
Visual Identity
Stationery